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NBA and AWS announce multi-year partnership for fan personalization

Original: More personalization for fans: NBA and AWS on their new multi-year partnership

The NBA and Amazon Web Services have announced a new multi-year partnership aimed at delivering more personalized experiences for basketball fans. The collaboration is expected to use cloud technology to tailor content and services to individual fans. Details beyond the announcement itself remain limited.

Why now: The NBA is partnering with a major cloud provider to deepen fan engagement through personalized digital experiences.

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Evidence

• More personalization for fans: NBA and AWS on their new multi-year partnership · CNBC

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