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Amazon to phase out Fire Tablets for Alexa Tablets

Original: Amazon is phasing out Fire Tablets because they weren’t ‘giving customers what they were asking for’ In an interview wit

Amazon will phase out its Fire tablet brand in favor of new Alexa Tablets, according to Panos Panay, the company's head of consumer electronics, in an interview with Bloomberg. Panay said the Fire line was dropped because it wasn't giving customers what they were asking for, signaling a rebranding and repositioning of Amazon's budget tablet lineup around Alexa.

Why now: Amazon's decision to retire a long-running device brand is major consumer tech news with questions about what the new Alexa Tablets will offer.

AmazonFire TabletsAlexa TabletsPanos PanayBloomberg

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• Amazon is phasing out Fire Tablets because they weren’t ‘giving customers what they were asking for’ In an interview with Bloomberg, Amazon's head of consumer electronics, Panos Panay, confirmed the company would phase out the Fire brand in favor of Alexa Tablets. The new… · techwire@gamefan.net · 2

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