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✉news SportMotorsport first seen 5 h ago, last 16 min ago, peak #6

F1 Arcade Brings Immersive Racing Experience to SEMA Show Week

Original: F1 Arcade Brings Immersive Racing, Hospitality to SEMA Show Week

F1 Arcade is bringing its immersive Formula 1 racing simulators and hospitality experience to SEMA Show week in Las Vegas. The activation gives attendees the chance to race full-scale simulators during one of the automotive industry's biggest trade events, coinciding with the Las Vegas Grand Prix weekend. It marks a push to blend motorsport entertainment with the custom car and tuning culture that gathers at SEMA each year.

Why now: SEMA Show week overlaps with the Las Vegas Grand Prix, making the crossover between motorsport entertainment and the automotive aftermarket industry timely.

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