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Meta's Muse AI agent drives 72% of agent web requests

Original: Meta's Muse accounts for 72% of AI agent requests, HUMAN finds: Of Muse's requests, 84% target product and search pages,

A new report by HUMAN finds Meta's Muse accounts for 72% of AI agent requests across the web. Of Muse's requests, 84% target product and search pages, and the agent is 25% more likely than other AI agents to reach checkout, raising questions about whether analytics tools can distinguish this traffic from human visitors.

Why now: The report suggests AI agents like Muse are becoming a major commercial traffic source, with implications for e-commerce analytics and measurement.

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Evidence

• Meta's Muse accounts for 72% of AI agent requests, HUMAN finds: Of Muse's requests, 84% target product and search pages, and it is 25% more likely than other agents to reach checkout. Can analytics tell the traffic apart? https:// ppc.land/metas-muse-accounts-f… · ppcland · 1

API: https://socialmediatrends-api.osmike.com/v1/trends/1528043