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Amazon's new Alexa tablets drop Fire branding

Original: tablet

Amazon has launched a new line of Alexa-branded tablets, retiring the long-standing Fire tablet name. Ars Technica reports the devices are now built to be more Android than ever, moving closer to standard Android software rather than Amazon's heavily customised Fire OS. Commenters are weighing whether the rebrand signals a real shift toward a more open, Android-based experience or just fresh marketing for familiar hardware.

Why now: Amazon rebranding its well-known Fire tablets and shifting them closer to stock Android is newsworthy for tech watchers

AmazonAlexaFire tabletsArs Technica

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Evidence

• Amazon’s new Alexa Tablets drop the Fire branding but are more Android than ever · Ars Technica

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• GgoogleIT #10 · 1 d ago

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