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AI pricing lawsuit against McDonald's raises new antitrust questions
A new lawsuit accusing McDonald's of anticompetitive practices tied to AI-driven pricing is drawing attention to how artificial intelligence tools may be used to set prices, and whether existing antitrust law covers them. Legal observers say the case could test how regulators treat algorithmic pricing, and it comes as scrutiny of large companies' use of AI is intensifying in the United States.
Why now: The lawsuit raises fresh legal questions about whether AI-driven pricing can violate antitrust rules, a topic of growing regulatory concern.
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