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✉news CultureArt first seen 5 h ago, last 4 h ago, peak #12

Report: Gen Z Collectors Are Reshaping the Art Market

Original: Report: Gen Z Collectors Are Reshaping the Art Market—and Art Basel

A new report says Generation Z collectors are changing the art market, and with it events like Art Basel. Younger buyers are said to favour digital-first discovery, different artists and faster buying habits than older collectors. The findings are drawing attention across the art world as galleries and fairs adjust to a shifting customer base.

Why now: A newly published report on Gen Z's growing influence in the art market has just made headlines.

Art BaselGeneration ZObserver

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