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Big 12 adds CBS Sports Network to women's basketball TV coverage
Original: Big 12 adds CBS Sports Network to women’s basketball TV lineup
The Big 12 conference has added CBS Sports Network to its television lineup for women's basketball, according to Sports Business Journal. The deal expands the conference's broadcast reach for the women's game, giving fans additional national coverage alongside existing partners as interest in women's college basketball continues to grow.
Why now: Interest in women's college basketball is surging, so expanded TV coverage of a major conference draws attention
Evidence
- Big 12 adds CBS Sports Network to women’s basketball TV lineup · Sports Business Journal
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