✉news HealthNutrition first seen 1 d ago, last 2 h ago, peak #3
Consumer distrust of nutrition labels gives food brands a chance to rebuild trust
Original: Lost confidence in nutrition information offers CPG makers opening to rebuild trust
Confidence in nutrition information has fallen, according to food industry reporting, leaving consumers unsure what to believe about the products they buy. Analysts say the credibility gap is an opportunity for packaged food companies: brands that communicate clearly, back claims with evidence and simplify labelling could win back shoppers who have grown sceptical of health messaging on food packaging.
Why now: The food industry is actively discussing how falling consumer trust in nutrition information affects packaged goods brands and marketing strategy.
CPG makersFoodNavigatorconsumers
Rank over time, top of the chart is #1. 17 snapshots from 1 d ago to 2 h ago.
Evidence
- Lost confidence in nutrition information offers CPG makers opening to rebuild trust · FoodNavigator.com
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