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Avalo pools orders for lower-impact cotton
Textile innovation company Avalo is aggregating orders from brands to enable collective purchasing of lower-impact cotton, aiming to make more sustainable fibre commercially viable at scale. The move is drawing attention within the textile and apparel industry, where brands face pressure to cut the environmental footprint of cotton farming but often lack the volume to shift supply on their own.
Why now: The apparel industry is under growing pressure to source lower-impact materials, and pooled buying is a new approach to making that affordable.
Evidence
- Avalo pools orders for lower-impact cotton · Ecotextile News
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