✉news BusinessRetail first seen 12 h ago, last 12 h ago, peak #23
Retailers told to embrace AI and social media to win Gen Z shoppers
Original: AI, social media, digital shopping: What retailers need to do to grab Gen Alpha, Gen Z shoppers
Retail analysts are urging brands to rethink how they reach Gen Z and Gen Alpha shoppers, saying success depends on AI-driven personalisation, social media engagement and seamless digital shopping experiences. The guidance suggests younger consumers expect retailers to meet them on the platforms they already use, blending online and in-store experiences rather than treating digital channels as secondary.
Why now: Retailers are actively seeking strategies to capture the spending power of the youngest consumer generations.
Evidence
- AI, social media, digital shopping: What retailers need to do to grab Gen Alpha, Gen Z shoppers · Retail Customer Experience
API: https://socialmediatrends-api.osmike.com/v1/trends/1478239