✉news CultureArt first seen 4 h ago, last 1 h ago, peak #1
Gen Z is buying more art than ever, UBS says
Original: Gen Z is spending more on art than ever before. It’s a key piece of the Great Wealth Transfer, UBS says
A new UBS analysis finds Generation Z is spending more on art than any previous cohort at the same age, a shift the bank links to the Great Wealth Transfer — the multitrillion-dollar handover of assets from baby boomers to younger generations. As younger inheritors reshape collecting habits, the art market is adjusting to their tastes and buying patterns.
Why now: UBS released new findings connecting Gen Z art spending to the Great Wealth Transfer.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1446360