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Toshimaya's new dove-design sticky notes win fans in Japan

Original: 豊島屋も今のままじゃいられないクソね、いずれは 鳩サブレー豊島屋、新たな“鳩デザイン”付箋が可愛すぎる⇨「素敵なセンス」「ネーミングもチャーミング」 https://www. huffingtonpost.jp/entry/story_ j

Tokyo confectioner Toshimaya, famous for its Hato Sable dove-shaped butter cookies, has released new sticky notes featuring a fresh dove design. The stationery is being praised online as adorable, with commenters calling the sense of style lovely and the product naming charming, showing the long-established brand trying new merchandise beyond its signature snack.

Why now: Fans of the traditional Kamakura brand are delighted by its playful new merchandise departure from its classic cookie.

ToshimayaHato SableJapan

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