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McDonald's sued over AI-driven pricing tool

Original: mcdonald

McDonald's is facing a lawsuit alleging the company used an AI tool to help determine pricing for its franchised restaurants. The case, reported by The Guardian, raises questions about how algorithmic pricing affects what customers pay and whether franchisees bear unfair costs. Attention is likely to focus on how much control McDonald's exerts over franchise operations and pricing decisions.

Why now: A new lawsuit against McDonald's over AI pricing has drawn fresh scrutiny to algorithmic pricing in fast food.

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