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McDonald's reportedly using AI to set dynamic menu prices

Original: mcdonald's menu

McDonald's is facing backlash after reports that it has deployed artificial intelligence models to determine what customers pay for menu items, effectively enabling surge pricing similar to ride-sharing apps. Commentators warn the fast food industry risks a diner revolt if prices rise during peak demand, with critics calling the move exploitative and questioning how transparent pricing changes will be for everyday customers.

Why now: Fresh reports that McDonald's is quietly using AI-driven dynamic pricing have sparked concern about hidden price surges on everyday food.

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