Yhn BusinessRetail first seen 6 d ago, last 2 h ago, peak #3
Amazon's 'About You' section guesses oddly specific shopper details
Original: Amazon's 'About You' section guesses oddly specific details about shoppers
Amazon's 'About You' feature is drawing attention for making startlingly specific inferences about individual shoppers based on their browsing and purchase data. The feature profiles users with details many did not realize Amazon had logged, prompting discussion about how much retailers know about their customers and how that data is used.
Why now: People are surprised and unsettled by how accurately Amazon's profiling infers personal details about them.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1399819