✉news LifeAutos first seen 5 h ago, last 19 min ago, peak #6
Jaguar unveils $130,000 electric car after controversial rebrand
Original: Jaguar reveals $130K electric vehicle two years after failed ‘woke’ rebrand video
Jaguar has revealed a new electric vehicle priced at around $130,000, two years after its rebranding campaign drew heavy criticism and was widely mocked as 'woke'. The British automaker is betting the luxury EV can rebuild its image and sales, while observers continue to link the launch to the fallout from the divisive marketing push.
Why now: The new EV launch revives debate over Jaguar's much-criticized 2024 rebrand and its turnaround strategy.
Rank over time, top of the chart is #1. 5 snapshots from 5 h ago to 19 min ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1397207