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▶youtube LifeFashion first seen 13 h ago, last 1 h ago, peak #1

Teenu The 3rd Fronts Myntra Big Fashion Festival

Original: Teenu The 3rd | Myntra Big Fashion Festival

Indian fashion e-commerce giant Myntra is promoting its Big Fashion Festival with a campaign built around a figure called Teenu The 3rd. The push is drawing huge attention online, with millions of likes recorded, as shoppers and fashion fans react to the festival's marketing and its celebrity-led creative direction.

Why now: The campaign's large online engagement suggests it has struck a chord with Indian shoppers during a major sales event.

MyntraTeenu The 3rdMyntra Big Fashion Festival

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