✉news CultureArt first seen 3 d ago, last 3 d ago, peak #17
LACMA and Erewhon Team Up on Alexander Calder Smoothie
Original: LACMA’s Alexander Calder Erewhon Smoothie Is What the Art World Deserves
The Los Angeles County Museum of Art has partnered with luxury grocer Erewhon on a smoothie inspired by Alexander Calder, drawing amused commentary that it captures the art world's fondness for playful brand collaborations. Critics and fans alike are weighing in on whether the drink is a fun crossover or a sign of commercialization eating into museum culture.
Why now: The unusual pairing of a major art museum with a trendy upscale grocery brand is being widely mocked and celebrated online.
Evidence
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