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Jaguar launches Type 01 EV after divisive rebrand

Original: Jaguar's 'ambitious' Type 01 EV arrives after controversial rebrand — and in a challenging marketplace

Jaguar has unveiled its Type 01 electric vehicle, a model the company describes as ambitious, following a controversial rebrand of the British marque. The launch comes as the brand attempts to reinvent itself as an all-electric luxury maker amid a difficult market for EVs, and reactions to both the car and the new identity remain divided.

Why now: The new EV follows Jaguar's widely debated rebrand, prompting strong opinions about the brand's direction in a tough EV market.

JaguarType 01

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