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Elkann Says a Walk with Bezos Sparked Ferrari's Electric Idea
Original: Ferrari Luce: Elkann Credits Bezos Walk for Electric Ferrari Idea
Ferrari chairman John Elkann says the idea behind the Ferrari Luce, the Italian marque's electric car project, came out of a walk with Amazon founder Jeff Bezos. The remark links one of the auto world's most prestigious brands to one of tech's most prominent figures, and commentary is focused on how the collaboration between the two businessmen shaped Ferrari's move into electric vehicles.
Why now: Ferrari's chairman publicly tied the brand's electric car plans to a personal connection with Jeff Bezos, a striking pairing of luxury autos and big tech.
FerrariJohn ElkannJeff BezosAmazonLuce
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