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Jaguar's electric car draws first criticism over tech-millionaire pricing
Original: A bet on tech millionaires and the first criticism — how people are reacting to Jaguar's electric car and its price
Jaguar's new electric car is facing its first wave of criticism, with reactions focusing on the brand's apparent bet on wealthy tech millionaires as its target market and on the vehicle's steep price. Commenters are debating whether the luxury positioning will pay off for the struggling British marque as it reinvents itself as an all-electric brand.
Why now: The reveal and pricing of Jaguar's new electric car have just drawn the first public criticism, sparking debate about its luxury strategy.
Evidence
- A bet on tech millionaires and the first criticism — how people are reacting to Jaguar's electric car and its price · Українські Національні Новини (УНН)
API: https://socialmediatrends-api.osmike.com/v1/trends/1375933