GgoogleJP first seen 18 h ago, last 18 h ago, peak #1
Nissui and Rohto team up for yellowtail rice bowl in Osaka
Original: ニッスイ
Japanese seafood company Nissui is collaborating with Rohto Group on a joint project featuring a "Buriroto don" — a yellowtail rice bowl — being offered in Osaka. The unusual pairing of a food company and a pharmaceutical and skincare group has drawn attention in Japan, with food industry media covering the campaign as an example of cross-industry collaboration.
Why now: The unexpected collaboration between a seafood company and the Rohto Group, promoted through a special dish in Osaka, is attracting attention in Japan.
Rank over time, top of the chart is #1. 3 snapshots from 18 h ago to 18 h ago.
Evidence
- 【速報】食品大手ニッスイ グループ会社への不正アクセスで入荷・出荷できず（テレビ朝日系（ANN）） · Yahoo!ニュース
- コラボ企画「ブリロート丼」を大阪で／ロートグループ×ニッスイ · フードウイークリーWEB
API: https://socialmediatrends-api.osmike.com/v1/trends/1361207