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Jaguar ditches pink branding in new Type 01 EV unveiling

Original: jaguar

Jaguar has unveiled its Type 01 electric car and, with it, dropped the divisive pink branding from its controversial rebrand campaign. The Wall Street Journal reports the British automaker's big, sleek EV debut moves away from the bold visual identity that drew widespread criticism when it launched. The unveiling is drawing attention across Europe, with related searches trending in Germany, France and Italy.

Why now: Jaguar's new EV reveal reverses the much-criticized rebrand, prompting fresh debate about the brand's direction.

JaguarType 01Wall Street Journal

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