✉news SportBasketball first seen 1 d ago, last 1 d ago, peak #3
Nestle signs deal with NBA to reach younger consumers
Original: Nestle shoots to score younger generation with NBA deal
Nestle has announced a partnership with the NBA as the food and drinks giant looks to connect with younger consumers. The deal ties the company to one of the world's most popular sports leagues, whose audience skews younger and more global. It is the latest example of consumer brands turning to basketball and major US sports to refresh their marketing and build relevance with a new generation of shoppers.
Why now: A major consumer goods company partnering with a top sports league is fresh business news with clear marketing implications.
Rank over time, top of the chart is #1. 12 snapshots from 1 d ago to 1 d ago.
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