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Sanfrecce Hiroshima announce new merchandise and mascot event

Original: サンフレ

Sanfrecce Hiroshima, the J1 football club based in Hiroshima, have announced new merchandise sales including a popular item nicknamed 'Nobi-san', with both online and away-match sales starting Friday, October 9. The club also confirmed that its well-known mascot Ageta-kun will appear at the November 21 match against Yokohama F. Marinos, part of a 'VIOLET CHRISTMAS 2026' themed event fans are describing as boldly over-the-top.

Why now: Fans are reacting to the club's new merchandise lineup and the announcement of a festive themed match day featuring the mascot.

Sanfrecce HiroshimaAgeta-kunYokohama F. MarinosJ1 LeagueHiroshima

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Evidence

• 10/9（金）新商品（のびさんちぇーーーー他）販売およびアウェイ販売のお知らせ · サンフレッチェ広島 オフィシャルサイト
• 【J1広島】11月21日・横浜FM戦に人気キャラクターあげ太くんが登場！“大出しゃばり”な『VIOLET CHRISTMAS 2026』開催 · アスリートマガジンWEB

API: https://socialmediatrends-api.osmike.com/v1/trends/1350739