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Intermarché's new advert sparks debate in France

Original: pub intermarché 2026

Intermarché's latest 2026 advertising campaign is dividing French audiences, with some praising it as 'splendid' and others criticising it as 'réac' (reactionary). The supermarket chain's spot has become a talking point on social media and in the press, with Le Parisien highlighting the polarised reactions it is generating across the country.

Why now: A new Intermarché advert is provoking sharply divided reactions among the French public.

IntermarchéLe Parisien

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Evidence

• « Splendide » ou « réac » ? : la dernière publicité d’Intermarché suscite le débat · Le Parisien

API: https://socialmediatrends-api.osmike.com/v1/trends/1350667