✉news TechnologyInternet first seen 2 d ago, last 1 d ago, peak #3
Bray & Co. Turns ISP Junk Mail Into Paper Airplanes for Fidium
Original: Bray & Co. Turns ISP Junk Mail Into Paper Airplanes for Fidium Fiber Internet — LBB
Creative agency Bray & Co. has launched a campaign for Fidium Fiber internet that transforms competitors' ISP junk mail into paper airplanes. The concept playfully turns unwanted direct mail — the industry's standard marketing tool — into a symbol of flight and speed, positioning Fidium's fiber service as the faster alternative. Advertising press outlet Little Black Book featured the work, highlighting its witty reuse of a format rivals rely on.
Why now: The campaign's clever, subversive twist on competitors' junk mail makes it stand out in advertising industry coverage.
Bray & Co.Fidium FiberLittle Black Book
Rank over time, top of the chart is #1. 11 snapshots from 2 d ago to 1 d ago.
Evidence
- Bray & Co. Turns ISP Junk Mail Into Paper Airplanes for Fidium Fiber Internet — LBB · LBB - Little Black Book
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