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Jaguar unveils £130,000 electric car in brand reboot

Original: Jaguar unveils £130,000 electric car in UK brand’s reboot

Jaguar has unveiled its first electric car under a sweeping relaunch of the British brand, priced at around £130,000. The model marks the start of Jaguar's plan to reposition itself as a luxury electric marque, and the striking price and bold design direction have drawn widespread attention and debate across the automotive world.

Why now: The car is the first major product of Jaguar's controversial rebrand and luxury repositioning, drawing strong reactions from fans and critics.

JaguarUnited Kingdom

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