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USANA named official nutrition partner of Utah Athletics

Original: USANA inks deal to become Utah Athletics’ nutrition partner, adds more than 500 Ute athletes to sponsor roster

USANA has signed a deal to become the nutrition partner of University of Utah Athletics, adding more than 500 Ute athletes to its sponsorship roster. The partnership makes the Utah-based supplement company a major backer of the school's sports programs, and it is drawing attention locally as a high-profile tie-up between a home-state brand and the university's expanding name, image and likeness sponsor network.

Why now: The large-scale partnership between a Utah company and the University of Utah's athlete roster is new sports business news with local significance.

USANAUniversity of Utah AthleticsUtah Utes

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