✉news WorldElections first seen 4 h ago, last 3 h ago, peak #29

Report: Infantino hires Sorrell's Monks for FIFA election campaign

Original: Report: Infantino taps Sorrell’s Monks for FIFA election campaign

FIFA president Gianni Infantino has reportedly brought in Monks, the marketing group founded by former WPP chief Sir Martin Sorrell, to support his re-election campaign. The move signals a professional, high-profile communications push behind Infantino's bid to extend his leadership of world football's governing body.

Why now: News of Infantino enlisting a prominent ad industry figure for his FIFA campaign is fresh and touches on football politics and marketing power.

Gianni InfantinoFIFAMartin SorrellMonksS4 Capital

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• Report: Infantino taps Sorrell’s Monks for FIFA election campaign · Sports Business Journal

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