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Porsche unveils new strategy through 2035

Original: New sports cars, greater exclusivity, stronger profitability: Porsche presents new strategy through to 2035

Porsche has presented a new corporate strategy running to 2035, centred on new sports cars, greater exclusivity and stronger profitability. Announced via the company's newsroom, the plan signals a renewed focus on its core sports car business and a more selective brand positioning over the coming decade. Details of the measures and financial targets were laid out alongside the announcement.

Why now: Porsche has just announced a major long-term corporate strategy, drawing attention from the automotive industry and investors.

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