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Southwest Airlines launches 'Airplane Mode' holiday ad campaign

Original: notification vacation southwest

Southwest Airlines has rolled out a new advertising campaign built around the idea of 'Airplane Mode', urging stressed consumers to disconnect and take a break. The comic spots, covered by Ad Age, tie the airline's brand to the notion of switching off, just as travelers turn their attention to holiday getaways and vacation planning.

Why now: The campaign is new and its playful take on digital burnout and travel timing is drawing attention in the US.

Southwest AirlinesAd Age

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Evidence

• Southwest switches on ‘Airplane Mode’ for harried consumers in comic spots · Ad Age

API: https://socialmediatrends-api.osmike.com/v1/trends/1310244