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Jaguar's First EV, the Type 01, Is a Bold Design Gamble

Original: 2028 Jaguar Type 01 Is the Brand’s First EV, and It’s a Design-Led Sedan That Courts Controversy

Jaguar's first electric car, the 2028 Type 01, has been unveiled as a design-led four-door sedan that the brand itself acknowledges courts controversy. The stark, unconventional styling is drawing strong reactions from automotive commentators, with many debating whether the polarizing look is a bold reinvention or a misstep for the storied British marque as it repositions as an all-electric luxury brand.

Why now: Jaguar's dramatic redesign and shift to electric vehicles is generating debate over whether its polarizing new styling will revive or damage the brand.

JaguarType 01

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