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Jaguar Reveals the Type 01, Its Boldest Bet Yet
Original: Jaguar Finally Reveals Its Biggest Gamble: the Type 01
Jaguar has unveiled the Type 01, described by WIRED as the brand's biggest gamble as it attempts a high-stakes reinvention. The reveal marks a pivotal moment for the storied British marque, which is betting its future on a dramatically new direction, and reaction is focusing on whether the risky move can revive the brand's fortunes.
Why now: Jaguar's dramatic rebrand and new model reveal is a high-stakes relaunch that has drawn wide attention
Evidence
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