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Cardinals' Double-A club unveils new identity

Original: Cardinals' Double-A club springs to life with new identity

The St. Louis Cardinals' Double-A affiliate, based in Springfield, Missouri, has announced a new team identity, according to MLB.com. The rebrand introduces fresh branding for the minor league club, and the news is being picked up by baseball outlets and fans of the Cardinals organization.

Why now: Minor league rebrands are popular with fans and generate interest whenever an affiliate changes its name or look.

St. Louis CardinalsSpringfield CardinalsMinor League Baseball

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• Cardinals' Double-A club springs to life with new identity · MLB.com

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