Mmastodon BusinessRetail first seen 21 h ago, last 6 h ago, peak #1
Amazon keeps shockingly specific profiles about its customers
Original: 'Has flat buttocks,' 'cusses when scared': Amazon keeps shockingly specific customer profiles. Here's how to find yours
Fast Company reports that Amazon maintains highly detailed, sometimes embarrassing inferences about individual shoppers, with examples including 'has flat buttocks' and 'cusses when scared.' The company builds these customer profiles from shopping and browsing behavior, and users can view what Amazon has written about them through a dedicated page on the site. The piece explains how to find your own profile and what the practice says about how much retailers know.
Why now: People are alarmed and curious about how much intimate personal data Amazon infers and stores about them, and want to check their own profiles.
Evidence
- 'Has flat buttocks,' 'cusses when scared': Amazon keeps shockingly specific customer profiles. Here's how to find yours https://www.fastcompany.com/91619118/amazon-shopping-customer-profiles-about-you-page-shockingly-specific-how-to-see-view-your-profile # Privacy # Data # Retail · fast_company@robot.villas · 3
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