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Study finds ChatGPT favors low-review local businesses

Original: ChatGPT names 3.4% of tested local firms with under 25 reviews, 8ight finds: Claude cited Yelp in 202 of 218 answers; Ch

A study by 8ight found ChatGPT named local businesses with fewer than 25 reviews in 3.4% of tested cases, while Anthropic's Claude cited Yelp in 202 of 218 answers and ChatGPT leaned on BBB and licensing records. The findings raise questions about which sources AI assistants rely on when recommending local service firms like roofers and plumbers.

Why now: New research sheds light on which sources AI chatbots use to recommend local businesses, matters for marketers and consumers.

OpenAIChatGPTAnthropicClaudeYelp

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Evidence

• ChatGPT names 3.4% of tested local firms with under 25 reviews, 8ight finds: Claude cited Yelp in 202 of 218 answers; ChatGPT leaned on the BBB and licensing records. Which sources decide the shortlist AI gives for a roofer or plumber? https:// ppc.land/chatgpt-names-3-4-of-… · ppcland · 1

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