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Thomas Rhett Signs Label Partnership With Hybe's Blue Highway Records

Original: Music Industry Moves: Thomas Rhett Strikes Label Partnership With Hybe’s Blue Highway Records

Country star Thomas Rhett has entered a label partnership with Blue Highway Records, a country-focused imprint operated by South Korea's Hybe, the company behind BTS. The deal gives the label distribution backing behind one of Nashville's biggest names and marks another step in Hybe's expansion into the American music market.

Why now: The cross-border pairing of a major country artist with a K-pop conglomerate's label is an unusual and notable business move.

Thomas RhettHybeBlue Highway Records

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