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Facebook tests Reels-first experience in India

Original: Facebook tests going Reels-first in India https://techcrunch.com/2026/10/06/facebook-tests-going-reels-first-in-india/ #

Facebook has begun testing a Reels-first experience in India, according to TechCrunch. The trial would put short-form video at the centre of the app's main interface, following similar moves by Instagram and TikTok rivals. India, one of Meta's largest markets, is reportedly the test ground as the company looks to compete for video-watching time.

Why now: Facebook experimenting with a major design shift toward short-form video in one of its biggest markets draws attention from the tech and social media world.

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• Facebook tests going Reels-first in India https://techcrunch.com/2026/10/06/facebook-tests-going-reels-first-in-india/ # Tech # SocialMedia # Video · techcrunch@robot.villas · 3

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