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Cinema Projection Upgrades Promise Brighter Images and Deeper Blacks
Original: A New Dynamic Range: Projection Technology Enhancements Are Bringing Brighter Images, Deeper Blacks to Moviegoers
Movie theaters are rolling out new projection technology that delivers brighter images and deeper blacks on screen, expanding the dynamic range moviegoers see. Industry publication Boxoffice Pro reports that these enhancements are gradually reaching audiences, improving picture quality in commercial cinemas and giving exhibitors a way to differentiate the theatrical experience from home viewing.
Why now: Exhibitors are investing in projection upgrades to keep the theatrical experience ahead of home cinema quality.
Boxoffice Promovie theaterscinema projection technology
Evidence
- A New Dynamic Range: Projection Technology Enhancements Are Bringing Brighter Images, Deeper Blacks to Moviegoers · Boxoffice Pro
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