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✉news EnvironmentEnergy first seen 6 h ago, last 48 min ago, peak #4

John Cena Fronts New Wind and Solar Power Ad Campaign

Original: John Cena Pitches Wind and Solar Power in New Consumer Ad Campaign

John Cena is promoting wind and solar energy in a newly launched consumer advertising campaign, according to the Wall Street Journal. The wrestling and film star is being used to pitch renewable power directly to everyday consumers, a sign that clean-energy marketers are leaning on major celebrities to reach mainstream audiences and soften the image of wind and solar.

Why now: A major celebrity attaching his name to renewable energy marketing draws attention amid ongoing debate over clean energy's public image.

John CenaWall Street Journal

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