GgoogleJP first seen 23 h ago, last 23 h ago, peak #5

Meiji to discontinue Essel Super Cup matcha ice cream

Original: 明治エッセルスーパーカップ

Meiji announced it will end production of the matcha flavour of its Essel Super Cup ice cream in August 2026. Launched in 2002, the long-selling cup product has been a staple of Japanese convenience stores for 24 years, and its discontinuation has drawn reactions from longtime fans mourning the end of an era.

Why now: A beloved, long-running everyday product is being discontinued, prompting nostalgia and disappointment among Japanese consumers.

MeijiEssel Super Cup

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Rank over time, top of the chart is #1. 2 snapshots from 23 h ago to 23 h ago.

Evidence

• 「明治 エッセル スーパーカップ 抹茶 200ml」2026年8月に製造終了。2002年に初登場した人気商品、24年の歴史に幕を下ろす · 電ファミニコゲーマー

API: https://socialmediatrends-api.osmike.com/v1/trends/1241545