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JKR rebrands Intuit around the letter 'i'
Original: How JKR used the letter 'i' to give Intuit a sweeping rebrand https://www.fastcompany.com/91617604/jkr-used-the-letter-i
Design consultancy Jones Knowles Ritchie has rolled out a sweeping rebrand for financial software company Intuit, built around the letter 'i'. The redesign, covered by Fast Company, extends across the company's brands and identity. Brand and design commentators are weighing in on how a single letter can unify a large corporate portfolio.
Why now: Fast Company just published a feature on the new Intuit identity, prompting discussion in design circles
JKR (Jones Knowles Ritchie)IntuitFast Company
Evidence
- How JKR used the letter 'i' to give Intuit a sweeping rebrand https://www.fastcompany.com/91617604/jkr-used-the-letter-i-to-give-intuit-a-sweeping-rebrand # Design # Branding # Business · fast_company@robot.villas · 3
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