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Knix Announces Partnership With Popular Romantasy Book Series
Original: Underwear Brand Knix Partners With Famed Romantasy Book Series 10/06/2026
Underwear brand Knix has announced a partnership with a well-known romantasy book series, tying its intimates line to one of fiction's fastest-growing genres. The collaboration is being reported by marketing trade press as an example of brands courting the large, mostly female readership that has propelled romantasy to the top of book sales charts in recent years.
Why now: Romantasy's booming popularity is drawing brands seeking partnerships with its dedicated fanbase.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1225624