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Study finds carefree shoppers most likely to get retail discounts
Original: Carefree shoppers most likely to receive retail discounts, study finds
A new study finds that shoppers who appear carefree or relaxed are the most likely to be offered retail discounts, suggesting sales staff may make split-second judgments based on customers' demeanour. The research, reported by Phys.org, raises questions about how store employees decide who gets a deal and whether such informal discounting is fair to other customers.
Why now: The surprising finding that personality cues, not loyalty or need, may drive discount decisions is prompting discussion about fairness in retail.
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