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TikTok opens ad network of 400,000 apps to US advertisers
Original: TikTok opens ad network of nearly 400,000 apps to US advertisers: Advertiser MCP usage rose over 200% since launch, TikT
TikTok is opening its advertising network, spanning nearly 400,000 third-party apps, to US advertisers. The company says advertiser usage of its MCP tools has risen more than 200% since launch, alongside new Buy Direct checkout features and changes to its Smart+ automated campaign product. Many of the new tools have no stated rollout date yet, leaving advertisers waiting on timelines for adoption.
Why now: TikTok's expanding advertising business is significant for marketers as it scales new AI-driven and commerce tools ahead of wider availability.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1151169