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California Joins New York in Regulating AI 'Synthetic Performers' in Advertising

Original: California Joins New York in Regulating AI ‘Synthetic Performers’ in Advertising

California has moved to regulate the use of AI-generated 'synthetic performers' in advertising, following New York's lead. The rules target digital likenesses and AI-created talent used in commercial campaigns, imposing disclosure or consent requirements on advertisers. Law firms and marketers are closely watching the legislation as it could reshape how brands deploy AI-generated personas and cloned voices in campaigns nationwide.

Why now: Advertisers and lawyers are reacting to a second major US state imposing rules on AI-generated talent in commercials.

CaliforniaNew YorkSkadden, Arps, Slate, Meagher & Flom

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Evidence

• California Joins New York in Regulating AI ‘Synthetic Performers’ in Advertising · Skadden, Arps, Slate, Meagher & Flom LLP

API: https://socialmediatrends-api.osmike.com/v1/trends/1150872