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✉news WorldEU Politics first seen 1 d ago, last 6 h ago, peak #18

Italy's Meloni seeks EU trademark for her voice

Original: Italy PM Meloni seeks EU trademark for her voice amid AI deepfake risks

Italian Prime Minister Giorgia Meloni is asking the European Union to register her voice as a trademark, citing the risk of AI-generated deepfakes. The move would give her legal grounds to act against unauthorized imitations of her voice as artificial intelligence tools make fabricating audio increasingly easy. It highlights a growing political concern across Europe over AI misuse targeting public figures.

Why now: Deepfake misuse targeting politicians has become a live EU political issue, and Meloni's unusual legal move stands out

Giorgia MeloniItalyEuropean Union

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