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✉news TechnologyMobile first seen 9 h ago, last 1 h ago, peak #13

Apple's next big project may be riskier than the iPhone

Original: Apple’s next big thing may be even riskier than the iPhone Duo

Apple's reported next major product is being described as an even bigger gamble than the iPhone, a device that transformed the company and the smartphone industry. Commentators are weighing the technical and commercial risks of Apple betting on a new category after mixed results with recent ventures like the Vision Pro headset. Details of the project remain speculation, but the scale of ambition is drawing wide attention.

Why now: Fresh speculation about Apple's next major product category is fueling debate over whether the company can replicate the iPhone's success.

AppleiPhoneVision Pro

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